As explained in a previous post, we ran a “promotion” with a discount coupon site called DealChicken on December 19th, and the resulting flood of orders was pretty overwhelming. We’re now back to having things more or less under control, so I have the time to tell a little more of the story, as I experienced it.
First, some numbers for perspective: we’re a small family business that’s trying to grow large enough to be sustainable (i.e. profitable...