At midnight on Sunday, a website called DealChicken, that sells discount coupons for products and services, posted a promotion of our maple syrup.
By sunrise Monday, we watched as the usual trickle of orders turned to a steady and rising river threatening to overflow its banks. We swung into high gear, mounting our response in the shipping and canning rooms. We had not anticipated just how much demand for maple syrup there is when the price is...