Company blog

Here’s what is happening in our Farm Store

Autumn in Vermont is intense—the leaves do their spectacular thing every year on cue (did you know that the cue is the relative length of the days and nights, and that the red, yellow and orange colors show up only when the leaves stop producing green chlorophyll, just before they fall?) We love talking to the visitors from all over the country and around the world brought through our doors by fall foliage season (a troupe of Polish puppeteers...

Hidden Springs Maple exhibits at Natural Foods Expo East

Here we are exhibiting at the Natural Foods Expo East in Baltimore, MD in September. Hidden Springs Maple was among four maple producers and retailers to exhibit .

There was a lot of interest in our syrup from buyers world-wide.  From gluten-free commercial bakers to restaurants to Japanese importers, we were busy educating customers about how syrup is made and how the flavors and colors vary.

We’re proud of our new organic certification and this...

Hidden Springs Maple Goes Green!

 

Prudent Living To Install Solar Power System for Hidden Springs Maple Syrup

http://www.renewableenergyworld.com/rea/partner/prudent-living-inc/news/...

April 13, 2012, WINDSOR, VT

Renewable energy made so much sense to Hidden Springs that they decided to use an alternative energy solution to power their alternative energy solution. “We believe in renewable energy,” said Hidden Springs Manager Sarah Weck. “Our geo-thermal system powers the...

Tapping out

It’s been a strange winter in Vermont; not much snow, or cold for that matter.  (Given how much snow we got last winter, it’s not entirely unwelcome!)

So pretty soon we’ll be finding out what effect this (the weather) will be having on the sugaring season:  Fraser and his crew started tapping out on Monday.

With 25,000 taps, more or less, to drill, set and connect (to the tubing) this process typically takes 2-3 weeks to complete.  But the boiling...

What’s Up in the Store?

We are new to the retail business, and we’re finding out how to create a satisfying store.  We weren’t sure what to expect after the Christmas-New Years season, since this is our first year.  Sure enough, the darkest post-holiday days of early January were pretty quiet, which was a good thing, so we could regroup.

Lately, though, we have a steadily growing stream of customers coming through the doors.  We’re finding out who our neighbors are...

Be careful what you wish for (or: scaling up is hard to do)

As explained in a previous post, we ran a “promotion” with a discount coupon site called DealChicken on December 19th, and the resulting flood of orders was pretty overwhelming.  We’re now back to having things more or less under control, so I have the time to tell a little more of the story, as I experienced it.

First, some numbers for perspective:  we’re a small family business that’s trying to grow large enough to be sustainable (i.e. profitable...

Hidden Springs Maple in the Headlines Again

Today’s Brattleboro Reformer article describes the surge in Hidden Springs’ business due to the Dealchicken.com promotion we participated in on Monday:   http://www.reformer.com/ci_19613077?IADID=Search-www.reformer.com-www.reformer.com

As the article points out, we’re reaching a new, wider base of customers who may not have tried maple syrup before.  We think our maple syrup is too good not to share, but we’re determined to maintain our reputation...

Deal-changer

At midnight on Sunday, a website called DealChicken, that sells discount coupons for products and services, posted a promotion of our maple syrup.

By sunrise Monday, we  watched as the usual trickle of orders turned to a steady and rising river threatening to overflow its banks.  We swung into high gear, mounting our response in the shipping and canning rooms.  We had not anticipated just how much demand for maple syrup there is when the price is...

Vermont is #1?

According to United Health Foundation, Vermont is the healthiest state in the Union.

We’re also #1 in US maple syrup production.

Covariance is not causality.  Still, not bad.

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